The right fit

SportChek helps kids avoid permanent helmet hair.


advertiser: SportChek
agency: Bos, Toronto
CDs: Chad Borlase, Gary Watson
agency producer: Maddie Gauthier
director: Brian Lee Hughes
prodco: OPC, Toronto
executive producer: Harland Weiss
producer: Merrie Wasson
DOP: Tico Poulakakis
editors: Brian Wells & Ryan Hunt, School Editing

Parents can sometimes do horrible things to help their kids out, like finding unusual ways of getting their kids out of tight spots, or, in the case of this spot for SportChek by Bos in Toronto, tight helmets.