Rising tide

Global warming, coming to a phone pole near you.


advertiser: David Suzuki Foundation
agency: Spring Advertising

The David Suzuki Foundation wanted to create awareness about the effects of global warming on our environment amongst Vancouverites skeptical about its authenticity. So, it enlisted Vancouver-based Spring Advertising to get them to visualize the effects on their own environment. To do that, Spring set up three-dimensional tide lines attached to city telephone poles in downtown Vancouver using a number of recycled mussel shells and fake barnacles fastened to vinyl prints. They were accompanied by street signs reading, ‘Global warming is closer than you think.’ Check out a video about the project on Spring’s YouTube channel.