The beat

Lexus' 2011 IS lays down a custom track.


advertiser: Lexus
agency: Team One, El Segundo, USA

As this spot by El Segundo, California-based Team One shows, Lexus new 2011 IS can lay down a beat as slick as it looks. Working with a skilled team including mathematicians, a stunt driver and a music production company, Lexus laid down 122 percussion instruments in a warehouse, each with a tiny lever that the IS drove over, navigating a precision-driving course in order to create a custom beat. The vid’ll show you how it all played out.


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