Three of a kind

The OLG has the tools to fight poker intimidation.


advertiser: Ontario Lottery and Gaming
agency: Due North Communications
SVP/CD: Karen Howe
associate CD/AD: Shawn Wells
associate CD/copywriter: David Gee
account service: John Pace, Jeff Cooke
prodco: Hooligan Films, Dave Popescu
editor: Andy Ames
transfer: Notch
sound: Boombox, David Krystal

This new campaign for Ontario Lottery and Gaming, developed by Toronto-based Due North Communications, is promoting a product that’s the first of its kind in the world. Poker is a popular betting person’s game, but there are those who can get intimidated when they sit down at the table. They don’t know when to hold ‘em, or when to fold ‘em. That’s where Poker Lotto comes in.