Something original

RBC sponsors films that show situations you don't see every day...but probably want to.


advertiser: Royal Bank of Canada
agency: BBDO, Toronto
CD: Peter Ignazi
copywriter: Chris Joakim
AD: Mike Donaghey
account management: Lori Davison, Aimee DeParolis, Leanne Lai
planner: Scott Griffith
agency producer: Tracey Azzopardi
director: Scott Corbett
prodco: Holiday Films
executive producers: Josefina Nadurata, Derek Sewell
producer: Andre Fitsialos
DP: Jeff Venditti
editorial: School Editing
editor: Jon DeVries
executive producer: Sarah Brooks
online producer: Amanda Lariviere
online editor: Paul Binney
music: Steve Gadsden, Tattoo
casting: Jigsaw

Developed by BBDO in Toronto, the theme behind RBC’s campaign for its sponsorship of the Toronto International Film Festival is ‘See something original,’ and in this spot, the ultimate solution these two guys find to a classic ‘we need to get some cash and fast’ plot is certainly that. And it would make for a much shorter film. Man we’d love to be in these guys’ shoes. We seem to share the same moral proclivities.