Horsing around

RBC presents you with a different kind of western.


advertiser: Royal Bank of Canada
agency: BBDO, Toronto
CD: Peter Ignazi
copywriter: Chris Joakim
AD: Mike Donaghey
account management: Lori Davison, Aimee DeParolis, Leanne Lai
planner: Scott Griffith
agency producer: Tracey Azzopardi
director: Scott Corbett
prodco: Holiday Films
executive producers: Josefina Nadurata, Derek Sewell
producer: Andre Fitsialos
DP: Jeff Venditti
editorial: School Editing
editor: Jon DeVries
executive producer: Sarah Brooks
online producer: Amanda Lariviere
online editor: Paul Binney
music: Steve Gadsden, Tattoo
casting: Jigsaw

Here’s another spot by BBDO in Toronto promoting RBC’s sponsorship of TIFF, again making the point that it funds original films, not ones that adhere to standard and widely overused plot devices. In this case, a twist is put on the melancholy western. Think Shane meets The Island of Dr. Moreau.