Losing Isaiah

Meet the new Old Spice Guy.


advertiser: Old Spice
agency: Wieden + Kennedy

Say hello to Ray Lewis, the new, and somewhat maligned replacement for the first Old Spice Guy. Seriously, people are not happy that Isaiah Mustafa has ended his tenure as the celebrated brand icon. Just look at the comments people have been making below this, Lewis’ second go at it, where he befriends a bear during a football game. The first had him riding a laser-shooting, rocket-propelled raven. Wieden + Kennedy may have a rebellion to quash.