Spring Fever

Spring Valley springs the King.


advertiser: Spring Valley
agency: George Patterson/Y&R Melbourne, Australia
ECD: Ben Coulson
CDs: Jim Ingram, Ben Couzens
creative team: Evan Roberts, Paul Meates
executive producer: Romanca Jasinski
planner: Kate Smither
group account director: Mat Cummings
account director: Matilda Hobba
account manager: Damien Miller
social media: Luc Wiesman
marketing director: Darryn Wallace
senior brand manager: Lisa Madgwick
brand manager: Glenn Ellul
media agency: Carat
director: Psyop
prodco: Psyop
psyop CD: Laurent Ledru
executive producers: Neysa Horsburgh, Alyssa Evans
producer: Cally Morton
designer: Laurent Ledru
additional design: Kenesha Sneed
editor: Brett Nicoletti
storyboard artists: Vinny Dellay, Josh Wiesenfeld
matte painter: Andrew Park
lead technical director: Chris Eckardt
lead compositor: Matt Lavoy
previz: Yvain Gnabro, Craig Christian
modeling: Mike Riendeau, Chris Sage
rigging: Sean Kealey
animation: Yvain Gnabro, Matt Berenty, Craig Christian, Joshua Delaney
FX: Brian Alvarez, Kiel Gnebba
texture: Nick Cosmi
lighting: Jin Choi, Matt Berenty, Barry Kriegshauser
compositing: Dan Knight, Lane Jolly
flame: Thibault Debaveye
music: Spring Fever, Elvis Presley
music and sound design: Cornel Wilczek, Paul Le Couteur, Level Two, Flagstaff Studios

George Patterson/Y&R Melbourne, with the help of prodco Psyop, created this cool spot for a drink called Spring Valley that depicts a small, wondrous realm where springtime holds sway and animals play, including a deer with flower-covered antlers and a bush elephant with a tree on its head. And who better to provide the spirited soundtrack to this than the King himself. That’s right. Elvis. This is the first time an Elvis song has been licensed for commercial use in Australia, FYI. We wonder what took so long.