Skyy Vodka makes VIPs out of TIFF-goers.


advertiser: Skyy Vodka
agency: Smith Roberts

This print ad for Skyy Vodka, developed by Toronto-based Smith Roberts, touts its status as official spirits sponsor of TIFF and its desire to make festival-goers feel red-carpet ready. The woman in the ad has ‘VIP’ and a little martini glass tattooed on her lower back, and copy reads, ‘Fade to Blue.’ It’s part of a campaign that includes a website in partnership with Tribute magazine where TIFF fans can access party listings, cocktail recipes, movie reviews and a ‘Brag Contest’ on Twitter. It also partnered with 20 bars in Toronto to create festival-specific vodka drinks for each.


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