Gut feeling

It's no guts no glory when it comes to playing Pro-Line.


advertiser: Pro-Line
agency: The Hive
CCO: Simon Creet
creative team: Klint Davies, Brad Van Schaik
client services: Trent Fulton

Toronto-based The Hive developed this campaign for Pro-Line to coincide with the beginning of the football and hockey seasons, and it’s the agency’s first brand campaign for the sports betting service. Has an upcoming sports match ever caused a little voice inside that says, ‘hey, bet on that game!’ Well, according to this campaign, it’s your sports gut talking, and listening to him or her can seriously amplify your enjoyment of the game. Why are we suddenly having Total Recall flashbacks?