Colour blind

The Toronto Zoo produces a colourful diversion for children.


advertiser: Toronto Zoo
agency: Lowe Roche Advertising
Co-CDs: Steph Mackie, Mark Biernacki
ACD: Sean Ohlenkamp
writer: Rob Sturch
producer: Brie Gowans
prodco: Aardman
illustrator/animator: Matthew Walker
producer: Lida Nassif
audio production: Grayson Matthews
casting: Pomann Sound
illustration: Matthew Walker, Aardman
print production manager: Beth Mackinnon
studio artist: Brad Kumar

Toronto-based Lowe Roche has continued its tongue-in-cheek campaign promoting the polar bears at the Toronto Zoo with two colourful executions that kids should enjoy: a colouring book and a puzzle. The puzzle depicts two polar bears in the Arctic, and the book features 20 pages of kid-friendly activities, like drawing a polar bear’s new haircut. There is, however, a catch. Nearly every piece of the puzzle is white – barring the bears’ noses and eyes – and the colouring book starts off the same way. All white save the noses and eyes. Oh, and the crayons? They’re white too. Cheeky cheeky.