On a ledge

Canadian Club goes well with recounting adventure.

We’re not sure that being stuck on the ledge of a high-rise in our underwear would constitute the best day of our lives, but it’s a circumstance that Canadian Club Whisky feels requires a bit of boasting in this TV commercial. It’s part of the new campaign developed by Toronto-based Juniper Park, which marks CC’s return to TV after a nine-year absence. One thing is for sure, if we were up on that ledge, whisky would be on the agenda after getting down. And yes, we suppose it’d make a pretty kick-ass story to tell our friends.