Fish finder

The  Recreational Boating & Fishing Foundation helps fishermen catch fish anywhere.

There’s something fishy about this ad, developed by Minneapolis-based Colle+McVoy, and not just because it’s for the Recreational Boating & Fishing Foundation, touting its fishing tip website We know what it is. It’s the fisherman in the ad. He’s interacting with the magazine page! He’d better break out the tartar sauce because it looks like he’s found the catch of the day.