Think, thinking

Simon Fraser University figures it's kind of like a think tank.


advertiser: Simon Fraser University
agency: Karo
account director: Joe Ramirez
CD: Martin Batten
AD: Ben Blackstock
copywriters: Karin Brown, Heather Prittie
prodco: Giant Ant Media

Simon Fraser University students do a lot of thinking. This spot promoting the university, developed by Vancouver-based Karo, stars SFU student Giancarlo, who takes the viewer on a tour of the Surrey, BC campus while talking about all the thinking he’s done at SFU, especially about the world outside the university, and how it’s helped him figure out what he wants to do in life.