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Bristol-Myers Squibb wants people who don't see the danger to open their eyes.

This viral vid, developed by Montreal-based Bleublancrouge, is the centrepiece of the third HIV-awareness campaign to come from Bristol-Myers Squibb under the One Life banner. It encourges action on the part of at-risk adults, reminding them that though they might feel invincible or believe it’s a non-issue, they should open their eyes and take preventative action because contrary to what they might think HIV is still here, as dangerous as ever.