Talking head
CCM helps Alexander Ovechkin get ahead in his career.
Credits
| advertiser: | Reebok CCM |
|---|---|
| agency: | Cramer-Krasselt |
| executive CD: | Chris Jacobs |
| writer/CD: | Todd Stone |
| AD: | Jim Root |
| producer: | Dinah Goris |
| prodco: | Backyard Productions |
| director: | Kevin S. Smith |
| DP: | Frank Martin |
| EP: | Kris Mathur |
| producer: | Pete Keenan |
| editorial co: | jumP LA |
| editor: | Bob Mori |
| MD: | Dee Tagert |
| EP: | Josianne Coté |
| assistant: | Peter Judson |
| post/FX co: | jumP LA |
| lead VFX/inferno artist: | Amir Qureshi |
| MD: | Dee Tagert |
| EP: | Josianne Coté |
| assistant: | Peter Judson |
| end animation: | Transistor Studios |
| ECD/partner: | James Price |
| senior AD: | Jamie Rockaway |
| AD: | Aaron Baker |
| associate CD: | Aaron Baumle |
| EP/partner: | Damon Meena |
| senior producer: | Jesse Kurnit |
| telecine co: | Company 3 |
| colourist: | Mike Pethel |
| EP: | Rhubie Jovanov |
| audio post co: | Lime |
| mixer: | Mark Meyuhas |
| EP: | Bruce Horwitz |
| producer: | Jessica Locke |
Alexander Ovechkin, one of the best hockey players in the world, isn’t really known as someone who loses his head. This spot by Chicago-based Cramer-Krasselt would indicate, however, that he did and it wound up on the top shelf of a high school student’s locker. Seemingly as dominating in personality as he is on the ice, he approves when the kid returns with a pair of CCM U + Crazy Light Skates, which Ovechkin directed him to purchase in order to improve his hockey game to win them both the championship.
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