A nice kiwi beach

Air New Zealand's squirrel knows the art of speaking in innuendo.


advertiser: Air New Zealand
agency: .99, Auckland, New Zealand
executive CD: Craig Whitehead
CD: Craig Pethybridge
AD: Dom Antelme
copywriter: Jon Coles
prodco: Curious Films
director: Josh Frizzell
producer: Seth Wilson
editors: Tim Mauger, Luke Haigh
puppet design: Jim Henson’s Creature Shop LA
puppeter: Tyler Bunch
agency producer: Fiona Champtaloup
account director: Matt Dickinson
GM marketing and communications: Mike Tod
GM international airline: Ed Sims
head of creative shop: Jules Lloyd
project manager: Jodi Williams
marketing producer: Susan Davidson Social
viral media: Tom Bates
music: Joel Haines, Genyus Soundtrack

We applaud how well Air New Zealand walks the line between simply suggestive and inappropriate in order to elicit reactions to its advertising. The squirrely star of this ad, developed by Auckland-based .99, has an accent that’s hard to place, probably because squirrels don’t normally talk. As a result, he has a very interesting tendancy to mispronounce words in a way that gives the impression that the sight seeing he did actually had nothing to do with seeing sights.


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