Another good morning

A decade later, Pfizer thinks it's still great to stay up late.


advertiser: Pfizer
agency: Taxi

It’s an oldie but a goodie. So good, in fact, that Pfizer has decided to put it back on the air. Almost ten years ago this Cannes Lions-winning ad for Viagra by Taxi aired for the first time, and with the power of a catchy tune and the agility of a youthfully exuberant man, the little blue pill became a household name and something that men didn’t consider to be a taboo topic at the doctor’s office. And, since stimulant didn’t exist ten years ago, we thought we’d take this opportunity to share it with you.