Making friends

Fondation Lucie et André Chagnon believes it's never too early to start growing.


advertiser: Fondation Lucie et André Chagnon
agency: Cossette
VP creative/CD: Yvon Brossard
AD: Jean Lafrenière
web CD/designer: Daniel Ouellet
web design editor: Marie-Claude Girard
web AD: Sonia Girouard
service council: Marie Vaillancourt, Guillaume Mathieu
media planning: Josée Otis
agency producer: Lyne Leclair
PR: Myriam Crevier
TV prodco: La Cavalerie
director: Jean-François Rivard
original music: L’Oreille cassée
sound studio: Audio Z
internet video prodco: ALT Production
director: Yan Giroux
original music: Apollo
sound studio: Audio Z

This spot for non-profit Fondation Lucie et André Chagnon, by Cossette, tries to pull a fast one on you. Someone in the park is learning how to make friends and it isn’t who you think it is. It’s a trick-dicky manoeuvre, but an effective way of showing how important it is to stimulate children at a young age.