Mini musical

Rethink Breast Cancer celebrates Breast Fest with song and dance.


advertiser: Rethink Breast Cancer
agency: The Hive
AD: Paul Parolin
copywriter: Michelle Spivak
CCO: Simon Creet
associate CDs: Rosalinda Graziano, Ren Olivieri
agency producer: KatLedgett
prodco: Buck Productions
director: Stuart A. McIntyre
producer: Emily Pengelly
DOP: Ray Dumas
editor: Graham Chisholm, Stealing Time
music and sound design: Grayson Matthews
composer: Annelise Noronha/Grayson Matthews
lyrics written by: Michelle Spivak and Annelise Noronha
post house: Alter Ego

To promote its upcoming annual Breast Fest film festival, which is dedicated to breast cancer awareness, Toronto-based Rethink Breast Cancer decided to create a short film of their own – a musical. It tells the story of a young breast cancer survivor out to find a bra. At first she’s a little apprehensive and frustrated with how her search is faring, but once she finds a bra she likes and that tops up her confidence, well, the song and dance number pretty much explains how she feels about it. The short is part of a pro-bono campaign that was developed for Rethink Breast Cancer by Toronto-based The Hive.