The block project
Never underestimate Scrabble's sneakiness.
Credits
| agency: | Ogilvy & Mather, Paris |
|---|---|
| client: | Scrabble |
| CD: | Chris Garbutt |
| creative: | Baptiste Clinet, Florian Bodet, Nicolas Lautier |
| agency producer: | Laure Bayle |
| director: | The Vikings |
| prodco: | Paranoid |
There’s a lot going on in this building. We haven’t made up our minds yet as to whether or not we’d like to live there. One thing’s for sure: there’s probably never a dull moment, but this building isn’t what it seems. It is, in fact, an execution of pure trickery on the part of Scrabble and Ogilvy Paris. Check out the video and see for yourselves.
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