Mastering creative mastery
Masterfile invites you to test your creative kung-fu.
Credits
| advertiser: | Masterfile |
|---|---|
| agency: | Rethink |
| CDs: | Dre Lebre, Chris Staples, Ian Grais |
| AD: | Scott Maddox |
| writers: | Chris Booth, David Giovando |
| broadcast producer (in house): | Ann Rubenstein |
| prodco: | Holiday Films |
| director: | Julian Pugsley |
| editor: | Brian Wells & Jackie Roda |
| DOP: | Johnny Cliff |
| line producer: | Andre Fitsialos |
| post production house: | School Editorial & Technicolor |
| audio house: | Up is Louder & Wave Productions |
| audio engineers: | Paul Seeley & Brandon Edwards |
| music producer: | Grayson Matthews |
| special FX: | Techinicolor |
| senior VFX artist: | Brent Whitmore |
| VFX artists: | Brett Landon, Jason Snea |
| VFX assistant: | Alison Schouten |
| VFX Producer: | Jane Broadfoot |
| account services: | Pema Hegan, Dan Sorotschynski, Leora Katz, Jillian Yaehne |
| client supervisors: | Steve Pigeon, Stacey Waspe |
In Rethink’s first campaign for premium stock photo agency Masterfile, we’re introduced to Master Creative, a hip-hopping, all-knowing creative kung-fu master. He’s chalk-full of wisecracks and wisdom about the advertising and design industries, and promotes the agency’s image search platform, Endless Media. Does his beard make you jealous? Not to worry, by visitng the Masterfile website, you can grow your own wisdom beard by testing your creative kung-fu in a series of challenges.
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