Maid to kill

Trident knows that yellow can be trouble on the job.


advertiser: Trident
agency: JWT, Puerto Rico
VP/CD: Jaime Rosado
copywriter: Lizette Morazzani
AD: Andres Justo
agency producer: Noro Sebastian
prodco: Latitude Films
director: Luis Gerard
producer: Santos Rivera
music: Carlos Davila

In this spot for Trident, by JWT in Puerto Rico, a maid assassin is well on her way to putting a final slug into the guy being wheeled into the hospital on a stretcher. Her accomplice, clearly a gent with a PhD in killing, gives her the go-ahead. Her finger tenses, preparing to squeeze the trigger until she realizes something’s wrong. She clearly has more to worry about than just her target.


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