Winter wonderland

The Calgary Farmer's Market presents mushrooms in disguise...but not really.


advertiser: Calgary Farmer’s Market
agency: WAX
CD: Joe Hospodarec
AD: Brian Allen
copywriter: Stephanie Bialik
photographer: Ken Woo

No, your eyes are not deceiving you, those are in fact mushrooms. This clever print ad, created by Wax in Calgary, promoting the Calgary Farmer’s Market, uses everyone’s favourite fungus to create the sense that you are looking at a snow-covered landscape. It’s to let customers know that the Calgary Farmer’s Market has fresh produce all winter long. About as fresh as the idea behind this ad.