Joy someone

Illinois Lottery knows that sharing is caring, especially during the holidays.


advertiser: Illinois Lottery
agency: Energy BBDO
executive CD: Dan Fietsam
CD: Grant Tennison, Jonathan Linder
associate CDs: Jonathan Ozer, Isabela Ferreira
planner: Jani Westcott
account director: Nicole Torrillo
digital account supervisor: Melissa Slonski
digital photographer: Todd Baxter
retoucher: Doug Stanley
print production: Jackie Lapides
agency producer: John Pratt
producer: Tracy Broaddus
executive producer: Holly Vega
senior executive producer: Shawn Lacy
DOP: Bob Yeoman
prodcos: 59 Films, Biscuit Filmworks
director: Aaron Ruell
editing house: Machete/Utopic
editor: Tim Kloehn
transfer: Michael Mazur
music company: Spank Music
music director: Mat Morse
audio mix: Another Country – Dave Gerbosi
media buyer: OMD
media planner: Justin Southern

This spot by Energy BBDO for Illinois Lottery extols the virtues of ‘joying someone’ this holiday season by giving them the gift of a holiday scratch card. You never know, if they win some serious coin they might show their appreciation in the form of a cash thank-you present. The effort also includes a website where users can upload photos of themselves, friends and family to the Holiday Card Joy-a-nator, which creates customized awkward holiday photos that can be shared via social media. That’s where we think sharing stops being caring.