Reading Facebook

Bouygues Telecom puts the 'book' in Facebook.


advertiser: Bouygues Telecom
agency: DDB Paris
digital creative agency: Perfect Fools

To promote French mobile phone company Bouygues Telecom’s presence on Facebook, DDB Paris teamed up with digital creative agency Perfect Fools to do something extremely cool and novel: turn people’s Facebook pages into actual books. The insight was that despite tracking much of our lives on Facebook every day, many of our favourite moments become lost online. So, they created an app that allows people to translate Facebook into something literal. Check out the video here.