Make it viral
Lowe Roche knows a thing or two about submitting an AOY video.
When strategy asks the Agency of the Year shortlist to submit videos to reflect their agency’s work and culture, the assumption is that the agency will get on the project immediately and with gusto – the top creative talent putting in countless hours and devoting all their resources to making it a smash hit at the show…Or, this happens.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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