Positive living

Coca-Cola wants to change the world.


advertiser: Coca-Cola
agency: Leo Burnett Canada

This print ad, developed by Leo Burnett, is part of a new campaign by Coca-Cola to help Canadians ‘Live Positively.’ Five print ads highlight changes the cola-co is making to its operations to achieve its sustainability goals, as well as highlight wellness and environmental partnerships with organizations all over the world. This particular ad focuses on how Coke’s working hard to effect positive change on the environment, reducing its carbon footprint through means such as driving hybrid trucks. We like when big companies do things like this. It’s…refreshing.