Tough guy

Seagal is Australian for beer.


advertiser: Carlton Dry
agency: Clemenger BBDO

Steven Seagal doesn’t have to pretend to be a tough guy. He is. Albeit one who seems to have become almost as round as a beach ball. In this spot he shows he’s still got some explosive moves while promoting Australian beer Carlton Dry and a contest where people can submit their funny stories, the funniest of which will be turned into a three-minute online film starring…you guessed it…Steven Seagal. Fifteen years and 100 pounds ago we would have said that was flattering.