Move
In Tokyo, PS3 is a part of the everyday routine.
Credits
| advertiser: | PlayStation 3 |
|---|---|
| agency: | Wieden & Kennedy, Tokyo |
| executive CDs: | Frank Hahn, Naoki Ito |
| associate CD: | Yutaka Tsujino |
| AD: | Thomas Birkhahn |
| copywriter: | Naoki Ga |
| group account director: | Ted Yukawa |
| account director: | Takemi Sakairi |
| account executive: | Mai Fukue |
| agency producer: | San Takashima |
| prodco: | Stink |
| executive producer: | Daniel Bergmann |
| producer: | Giles Skillicorn |
| director: | Arno Salters |
| DoP: | Will Bex |
| editors: | Paul Hardcastle and Gus Herdman at Trim |
| post production: | Prime Focus London |
This spot by Wieden + Kennedy Tokyo for Playstation 3 Move shows that there are as many different gaming possibilities for the platform as there are people living in this apartment building. At least we think it’s an apartment building. And we’re not surprised that everyone in it would have a PS3. It’s Japan, after all.
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