Musical flashmob

TVO makes some beautiful subway music.


advertiser: TVO
agency: Leo Burnett
CCO: Judy John
CD: Kelly Zettel
copywriters: Matthew Williamson, Dave Delibato, Len Preskow
AD: Rob Trickey
digital AD: Matthew Kenney
group account director: David Buckspan
account executive: Allison Tang
PR: PraxisPR
live events: Diamond Marketing

To promote Music Week, starting on Dec. 5, TVO, working with Leo Burnett, Diamond Integrated Marketing and PraxisPR recently made the lives of Torontonians a little more musical. In addition to an OOH ad and online videos, the above documents how TVO sent a chorus of singers undercover throughout Toronto’s TTC subway system, surprising commuters with guerrilla renditions of songs like Stevie Wonder’s ‘Superstition.’