Closed eyes-vertising

BMW gets inside people's heads.


advertiser: BMW
agency: Serviceplan, Munich
chief executive CD: Alex Schill
executive CD/copywriter: Matthias Harbeck
CD/copywriter: Helmut Huber
copywriter: Lorenz Langgartner
ADs: Veronika Broich, Thomas Ardelt

BMW, with the help of Serviceplan in Munich, came up with a pretty creative way of planting the brand firmly in people’s minds. To promote their motorcycles they ran an ad before a movie and incorporated flash projection tech so when the  audience closed their eyes they didn’t see blackness, but rather the letters BMW. Check out the video here. It kind of reminds us of what Tyler Durden did while working at a theatre in Fight Club, but with a much different effect.