Sneaking out

The ASC thinks dressing it up doesn't make it true.


advertiser: ASC
agency: Cossette
CDs: Pete Breton, Dave Douglass
copywriter: Anthony Atkinson
AD: Greg Kouts
producer: Colleen Floyd
senior VP & GM: Tim Bowen

It doesn’t matter how much you dress things up, the truth matters, especially in advertising. That’s the message conveyed in this ad for Advertising Standards Canada’s new national public service campaign, developed by Cossette. This teen girl must get one sweet allowance given how much it likely cost to bankroll her excuse. We’d have probably gotten into more trouble had we tried to pull something like that on our folks.