Reach out

The Salvation Army wants Torontonians to reach out with some outreach.

This bus shelter ad, developed by Grey Canada for the Salvation Army, is part of a campaign urging people to donate this holiday season. It asks the public to imagine themselves in the same situation as 3 million Canadians without access to everyday necessities. With a little outreach, they can help those for whom the means to live are out of reach. Click here to check out a video Grey made as part of the campaign, featuring an activation in a grocer store, that stimulant featured no too long ago.