The future of 3D

LG dazzles in the third dimension.


advertiser: LG
agency: Mindshare
director: Richard Ayoade
prodco: Framestore
producers: Simon Whalley, Mike Woods
post production: Framestore

This clever spot by Mindhare, promoting LG’s line of 3D TVs pokes a little fun at the 3D tech of yesteryear, featured in those godawful, but loveable, drive-in monster flicks. A couple of really inventive shots and good prop use (a rolling couch) show how you can be immersed in the TV world you’re watching.


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