Feed the flock

Doritos and Pepsi Max have a religious experience.


advertisers: Pepsi & Frito-Lay

This ad was created by consumers for the 2011 version of Frito-Lay and Pepsi’s ‘Crash the Super Bowl’ contest. It features a priest replacing the wine and bread normally featured as the blood and body of Christ during the Eucharist with Doritos and Pepsi Max, implying that the two brands are just as much an American religion as football. No argument there. According to some of the YouTube comments, it’s also extremely offensive to Christianity. We would posit that the only offensive thing is an apparent lack of a sense of humour among certain YouTubers.