The Downfall

The City Life Film Project helps inner city kids shoot films, not each other.


advertiser: City Life Film Project
agencies: Leo Burnett/Arc, Toronto
CCO: Judy John
CD: Lisa Greenberg
AD: Mike Cook
copywriter: Stephen Stahl
producer: Jacqueline Bellmore
art buyer/producer: Leila Courey
associate CD, Arc: Ian Kay
photographer: Adam Rankin
prodco: Crush, Toronto
executive producer: Patty Bradley
CD/motion graphics: Stefan Woronko
producer: Kristen Van Fleet
online compositor: Greg Dunlop
music: Eggplant, Toronto
producer: Rocco Gagliese
engineer: Nathan Handy

The movie promoted in this trailer was never made. The young filmmaker who was going to make it was shot before before he could start shooting his film. The trailer is in fact an ad created by Leo Burnett to promote the City Life Film Project. It’s an endeavour started by commercial film director and Toronto Police officer Calum deHartog to provide inner city kids with the means to bring their stories to life through film by partnering them with industry pros.