Winter DIY

According to HGTV, snowmen are one of the easiest winter DIY projects.


advertiser: HGTV
agency: Shaw Media Creative Agency
director: Munro Cullen
writers: Munro Cullen, Dave Childerhose
ADs: Brian DeVille/ Samantha Lamb
producer: Allison Grande
animation studio: 4stroke
editor: Ross Lewchuk
VFX artist: Andre Kun
designers: Rob McNeil, Lindsay Dyson, Max Izod
CD, on air: Rob Windisman
CD, advertising: Samantha Lamb
VP creative agency: David O’Brien

HGTV wants Canadians to chill in front of the TV this winter and check out its packed winter schedule of shows, so it launched a massive OOH campaign featuring over 500 billboards, mainly in Ontario. They depict either a handy snowman, a house made of ice and snow, or a ‘snowfa.’ The creative was developed in-house by Shaw’s creative team.


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