Turbo face
Hyundai gets its drivers to express themselves.
Credits
| advertiser: | Hyundai |
|---|---|
| agency: | Innocean, Huntington Beach |
| executive CD: | Jeff Spiegel |
| CDs: | Doug James, Robert Prins |
| copywriters: | Greg Collins, Doug James |
| ACD AD: | Frauke Tiemann |
| agency producer: | Shelley Eisner |
| head of production: | Will Woollett |
If you enjoy driving you know that it’s the little things that count when you’re on the road, like those macro-moments of emotion you experience when the turbo kicks in. That’s the basis behind this ad for Hyundai’s Sonata Turbo by Innocean Worldwide in Huntington Beach, California. Clearly, this guy loves his Sonata Turbo. A lot. The other people on the road? Maybe not so much.
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