Choose your angle

Subaru shares different views of car racing.


advertiser: Subaru Canada
agency: DDB Canada, Toronto
CDs: Todd Mackie, Denise Rossetto
copywriter: Daniel Bonder
AD: Yusong Zhang
manager, community cultivation: Parker Mason
community cultivators: Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP/editor: Mike Codner
producer: Andrew Schulze
account director: Rob Yuill
business director: Mike Davidson

This vid for Subaru, developed by DDB Canada, shows a new take on ‘choose your own adventure’ – it lets viewers choose their own angle. Subaru mounted four HD cameras on a WRX rally car during the fourth stage of the 2010 Rally of the Tall Pines. While watching the vid, rally enthusiasts can decide at what angle they’d like to watch driver Pat Richard and navigator Alan Ockwell manoeuvre the beastly car through the course. Note: This is not a driver instructional video. These guys are pros.