500 years

For tourists, St. John's is an oldie but a goodie.


agency: Target
advertiser: Newfoundland and Labrador Tourism
CD: Tom Murphy
creative group head: Jenny Smith
writers: Jenny Smith, Jim Francis
AD: Tom Murphy
account director: Catherine Kelly
senior account manager: Ernie Brake
agency producer: Heikki Kuld
director: Pete Riski
executive producer: Dan Ford
producer: Andrew Sulliman
prodco: Sons & Daughters
editor: Mick Griffin
post facility: Rooster
music: Eric Harry Music
colourist: Eric Whipp

This spot by Target is one of two that represent the newest chapters of Newfoundland and Labrador Tourism’s ‘Find Yourself’ campaign. It focuses on St. John’s, a city with a story that spans over 500 years and that, despite its age, is also youthful and exuberant in spirit. It’s certainly a place with enough depth to warrant a long, thoughtful stroll from an Ernest Hemmingway lookalike. There’s an Old Man and the Sea joke in there somewhere.