A perfect fit

Match.com loves innuendo.


advertiser: Match.com
agencies: Binder/Hungryman

In this ad, developed by agencies Binder and Hungryman in Rio de Janeiro, Match.com employs a subtle metaphor that illustrates how it helps people find the right fit in a partner. Okay, that’s complete BS. They probably couldn’t have chosen a more obvious sexual innuendo. Just be thankful we didn’t present you with a litany of ‘plugging holes’ jokes.