Focus group
Don't swim after eating a Snickers for at least an hour.
Credits
| advertiser: | Snickers |
|---|---|
| agency: | BBDO |
| creatives: | Peter Kain, Gianfranco Arena |
| producer: | Amy Wertheimer |
| director: | Jim Jenkins from O Positive |
| prodco: | Framestore |
| VFX supervisor/lead flame: | Ben Cronin |
| CG lead/technical director: | James Dick |
| animation lead: | Shayne Ryan |
| animation: | Seth Gollub, Tyler Heckman, Ben Fox, Alex Horton, |
| lighting: | Andy Walker, John Montesfusco, Jesse Flores, Christina Lum, Michitaka Inoue |
| executive producer: | James Razzall |
This spot for Snickers Peanut Butter Squared by BBDO confuses us. It involves a focus group consisting of great white sharks discussing which of two people they enjoyed eating more. We get that – great white sharks eat people (see Jaws). The many-toothed maneaters decide they like the guy better because while the girl tasted like chocolate and peanut butter, the guy tasted like those two things plus a mystery ingredient. Turns out it’s Snickers. Okay, we get that the point is Snickers Peanut Butter Squared is better tasting than your standard peanut butter cup. But, why would people want to eat something that’s more likely to get them eaten by a shark? Beats us.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply