JP Morgan Chase likes to see what pops up.


advertiser: JP Morgan Chase
agency: mcgarrybowen
executive CD: Gordon Bowen
CD/AD: Marta Ibarrondo
CD/copywriter: Michael Demos
executive producer: Celia Williams
producer: Stacy Edelstein
executive music producers: Jerry Krenach and Jean Scoffield
account team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman
director: Psyop
prodcos: Psyop/Smuggler
psyop CDs: Alex Hanson and Thibault Debaveye
executive producers (Psyop): Lydia Holness, Neysa Horsburgh
executive producers/partners (Smuggler): Patrick Milling Smith, Brian Carmody
executive producer/COO (Smuggler): Lisa Rich
executive producer(Smuggler): Allison Kunzman
head of production (Smuggler): Laura Thoel
producer (Psyop): Eve Strickman
technical director (Psyop): Tony Barbieri
designers: Patrick Arrasmith, Pete Sickbert-Bennett, Lutz Vogel, Samantha Ballardini, Stephanie Davidson
3D artists: Borja Pena, Daniel Fine, Entae Kim, George Smaragdis, Helen Choi,Michael Shin, Russ Wooten, Soo Hee Han, Zed Bennett, Jordan Harvey
compositors: Borja Pena, Jason Conradt
composition & sound design: Casey Chester, Audible Playground
mix: Sonic Union

JP Morgan Chase & Co uses a pop-up book to talk about its recent successes in this spot developed for it by McGarryBowen. The agency seems to have taken a page out of Inception director Christopher Nolan’s playbook when they were conceptualizing this one. We just hope that JP Morgan didn’t spend any of its $25 billion in bailout money to cover the cost of the effects.


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