Melons of doom

First Calgary Financial members have special talents.

This spot for First Calgary Financial, developed by MacLaren McCann Vancouver, is part of a new campaign from the institution that focuses on its members and some of their very unique talents. This one stars Ben, or we should say Sir William Marshall, who unleashes a whirlwind of sword-slicing fury on a few unlucky melons. The ads feature the tagline, ‘Members are part of everything we do. Even our ads.’ We can see why that’s the case.