He’s back

The Old Spice Guy has returned, and not for his jacket.


advertiser: Old Spice
agency: Wieden + Kennedy

Yes, the Old Spice Guy (a.k.a. Isaiah Mustafa) is back in action, so he says in this vid on YouTube created by Wieden + Kennedy. Together Old Spice and W + K have played this campaign as well as Yo-Yo Ma plays a cello, putting the Old Spice Guy on hiatus just when his popularity peaked, and bringing him back before he fades to a pleasantly recalled memory. Get ready for some more viral goodness because, as Mustafa points out, he isn’t back because he forgot his jacket – seamstresses cry and get confused when trying to make jackets for him thanks to his body muscle distribution.