Mouse-click direction
BMW rolls out a DIY banner ad.
Credits
| advertiser: | BMW |
|---|---|
| agency: | Cundari |
| CD: | Brent Choi |
| ADs: | Mike Sipley, Marcella Coad |
| online designer: | John Felleti |
| copywriter: | Brian Murray |
| online programmer: | Jonathan Lee |
| project manager: | Cecily Lo |
| client service: | Daryn Sutherland, Katie Lynn, Devon Enright |
| media: | media Experts |
Fancy yourself a better judge of how to put together an online ad than the people who actually do it? Well, BMW’s calling your bluff. To promote its 2011 X3 model it enlisted Cundari to develop a DIY banner ad where you can direct the commercial from the comfort of your own chair. You pick the order you want a selection of clips to play in and voila! Your first directed online banner video ad. You’re that much closer to a Cannes Lion.
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