Lotto 649 bets on a beach chair every time.


advertiser: Lotto 649
agency: DDB, Vancouver
CDs: Dean Lee, Cosmo Campbell
ADs: Chris Moore, John Larigakis
copywriter: Kevin Rathgeber
photographer: Philip Jarmain
retoucher: Christophe Huet

Thanks to Lotto Max’s $50 million jackpots, people might have forgotten about this other little lottery, Lotto 649. The jackpots may not be as spectacular, but the cash can still help you get the hell out of here, which is what most people probably have in mind this time of year. DDB Vancouver developed this ad that shows how Lotto 649 can help you break out of your desk chair and break in a nice beach lounger.