Old Spice

The Old Spice Guy can go anywhere.


advertiser: Old Spice
agency: Wieden + Kennedy

From a mountaintop to the bottom of the sea, the Old Spice Guy is the best smelling dude there is, which is probably why Wieden + Kennedy decided to bring him back from what apparently was just a scent vacation for this ad. Old Spice ran an interesting little promo around this spot, dubbing a young 16-year-old lad the Old Spice Guy’s number one super fan and giving him the privilege of previewing the spot a few days before it broke on TV, an honour bestowed on him over the phone by the Old Spice Guy himself.