Bold choice

Willem Dafoe shows his range for Jim Beam.


advertiser: Jim Beam
agency: Strawberry Frog

You can’t hate Willem Dafoe. He’s just too money. And, with that in mind, Jim Beam got him to play pretty much every single character in this ad created by Strawberry Frog. It talks about choices and how a split-second decision can determine the drastically different paths your life could’ve taken. Only Willem Dafoe, however, could still be cool as a carny.